The Association of Personal Injury Lawyers (APIL) introduced corporate accreditation
as part of its public information campaign in September 2005.
The scheme allows firms to identify themselves as accredited personal injury lawyers
and use the APIL accreditation quality marks.
Accreditation is by individual office and there are seven criteria for accreditation:
- The organisation
- Individual accredited status
- Client care
- Training and development
- Quality assurance
Features of corporate membership
- Use of APIL’s accredited logo on business and marketing material, as defined within
- The opportunity to advertise your firm as "accredited practice, office or chambers" in your marketing
- Substantially reduced training rates for all staff at your firm
- Media advice
- Accredited corporate membership certificate
- Each individual accredited organisation or office profiled on the dedicated consumer
- Hyperlink facility from the APIL consumer information website to individual APIL
accredited organisation or office websites
- Distribution of APIL branded material to CABx and libraries
- Supply of promotional items - booklet, client leaflet, poster, and window sticker. Further supplies are available for a small fee
- Opportunity to personalize booklets and client leaflets
- Site visits commenting on important issues surrounding your business and client
- Print advertising – both nationally and locally
- Consumer focused activity including testimonials
Applying for corporate accreditation
There is one form for completion which confirms compliance with the criteria. Please
see the separate criteria and guidance notes on corporate accreditation for an explanation
of the criteria and evidence required. All boxes must be ticked, or expanded upon
separately, and the form must be signed by the firm’s representative.
Further guidance can be obtained from the APIL office.