A not-for-profit organisation
committed to injured people
A not-for-profit organisation
committed to injured people

The psychology of law: Winning strategies to find and retain the best clients, succeed in claims and maximise outcomes for a profitable PI practice

All levels - 6 hours

(Please note that the number of CPD hours may be subject to change)

  • Pay for five delegates and get one additional place for free^

    To take advantage of this offer, please return your completed booking form with all six names or contact the APIL office - [email protected]

    ^Cheapest place to be free of charge

This one-day virtual event has been designed and built upon Warren Collins' 25 years of handling cases in or involving the United States, gathering tips which have been successfully used in his daily UK practice. 

The training will cover:

  • Effective networking for lawyers
  • The psychology of business development
  • Finding and signing up clients
  • Winning friends and influencing people
  • Perception is reality – why what you look like, how you present and what you say really matters
  • Road maps and story telling
  • Case framing 
  • The psychology of letters of claim – throw out your precedent letters!
  • Biases and how to fight and capitalise on them: Association bias, confirmation bias, affinity bias
  • Traits of human behaviour – OCEAN personalities and how this is reflected in clients, lay witnesses, experts, and opponents
  • Levers, motivators and demotivators for settlement
  • Never split the difference
  • Mirroring and responding to opponents in negotiations
  • Making it simple and the effective use of analogies
  • The psychology of settlement meetings
  • The psychology of the court room

Cost per delegate:

Corporate accredited firm: £250 + VAT
APIL member: £295 + VAT
Non-member: £435 + VAT