A not-for-profit organisation
committed to injured people
A not-for-profit organisation
committed to injured people

Planning a campaign: timing, tools and techniques (webinar)

All levels - 1 hour

(Please note that the number of CPD hours may be subject to change)

"Lorraine clearly knows her stuff and gave some really useful advice"

This is the third of a three-part series of webinars designed to put you and your firm on the political map.

In this final webinar, Lorraine Gwinnutt, APIL’s Head of Public Affairs, shows you how to take your issue and turn it into an effective media and political campaign.

Lorraine will cover:  

  • Setting the objective
  • Formulating a campaign narrative
  • Evidence
  • Timing
  • Political context
  • Using the media
  • Using social media
  • Parliamentary tools: how they work and when to use them
  • Pulling it all together


Previous webinars in this series include:

"The inside track on lobbying MPs - how to put your firm on the political map" 

"Dealing with journalists:How to make the most of your local media" 


1 person - member/accredited firm: £65 + VAT
1 person - non-member: £65 + VAT
Small office (2 - 6 people): £105 + VAT
Large office (7 people or more): £160 + VAT
Whole organisation (All staff at all offices): £320 + VAT


All people registered for live webinars will automatically be emailed details to view the on-demand learining following the webinar, whether you view live or not. Webinar recordings are available to view for up to six months.